Legacy Planning Simplified





Our Story

Our story starts with 2 deaths and 2 friends. Back in 2016, Izumi lost her grandmother to pneumonia only to lose her grandfather a year later to parotid cancer. Both their passings were vastly different, with one being very chaotic and the other seemingly a peaceful transition. The only difference?


So towards the end of 2017, Izumi rang up Ravin (best friend and ex-team mate). And we’ve never looked back ever since.

Izumi's Experience

Lost both grandparents in 2016 and 2017 respectively, witnessed the chaos that follows a loss in a family that don't plan ahead.

Thomas' Experience

Lost favourite aunt in 2016, saw how loved ones are forced to make difficult decisions during challenging times due to the lack of communication.

Azwan's Experience

Lost dad in 2017, had to go through the tough process of settling his dad’s estate without proper access to all of the important documents.

Our Team

The Bereev team is a lean collective of passionate hustlers determined to change the way we perceive the end of life and to hold families together at times of loss and pain.


Izumi Inoue

Founder & CEO

Operations | Marketing


Thomas Cheah

Chief Technology Officer

Product | Technology


Yash Jain

Frontend Developer

Product | Technology

Our Advisors

Sam Shafie

Founder of pitchIN and WatchTower and Friends

Sam is the Founder of WatchTower and Friends (WTF) Accelerator, a tech accelerator company that invests in early stage tech startups. To date, WTF has invested in 43 startups. Notable of them include logistic startups, TheLorry and PostCo, FinTech startups, MoneyMatch and MyCash Online, to name a few.

Sam is also the CEO and Co-Founder of pitchIN, a registered market operator by the Securities Commission to offer Equity Crowdfunding and a pioneer of crowdfunding in Malaysia.

Prior to this, Sam spent a total of 15 years in the public sector, first as a Deputy Public Prosecutor in the Commercial Crime Unit of the Attorney-General Chambers and later with in the Market Supervision Division of the Securities Commission and in the Security, Trust and Governance Division of the Malaysian Communications and Multimedia Commission.

Kashminder Singh

Co-founder and Chief Strategy Officer of pitchIN and WatchTower and Friends

Kash is the co-founder and Chief Strategy Officer at pitchIN, Malaysia’s leading equity and reward crowdfunding platform.

He is also the co-founder of WatchTower and Friends, a tech startups accelerator that invests in startups and helps entrepreneurs build their ventures.

A life-long entrepreneur, Kash was previously the founder and Managing Editor of MOBILE WORLD, a leading tech publication that ran for 11 years. He also co-created GoMobile, a groundbreaking event that incorporated a large consumer expo, conference and an awards night.